Media is about getting your brand’s story heard. No small challenge in a country where media spending is now $384 Million every day. $140 Billion a year. And media channels expanding in ways that didn’t exist a year ago. Or a month ago.
Data and analytics are invaluable tools that help us understand and target your customers in the most personal ways. But more than ever, impact depends on insight, and true creativity and innovation.
To us, the media business is an idea business. And Decibel is an idea media company.
As a new player in the competitive health insurance market, and with a limited budget, Minuteman Health needed a disruptive media strategy in order to be heard. With creative integration of exclusive high-profile sponsorships (Patriots), radio, Boston.com page dominations, Out of home, takeovers of “T” trains, social media and other guerilla tactics, we “surrounded” our target audience and seemed to be everywhere.
“I would say that starting a new brand is always difficult, and starting one for health insurance is especially difficult since the product is complicated and not terribly fun. The team was aggressive and creative and, most importantly for us, helped focus our marketing efforts on the slice of the market more relevant to us. We keep hearing that people are seeing our campaign everywhere, and we saturated our target market without spending a fortune. That is no small feat.”
– Tom Policelli, CEO, Minuteman Health
We are media agnostic and consumer centric. Our sole focus is to find differentiated media solutions that can be heard above the competitive noise level.
Decibel offers consulting, planning and buying services for all media channels including TV, Cable, Radio, Out of Home, Digital, Mobile, Video, SEM, and Social.
Looking for an opportunity to help build a respected, innovative team and company and share the rewards? Let’s connect. The right individuals will be instrumental in creating our future. This is not your next career job; this is your future reputation opportunity. Come join our team and Be Heard.
Decibel Media is looking for a media supervisor and media planner that has the desire to be part of a team to help our clients be heard. We welcome someone who understands the value of building success and results for our clients but always bringing fresh ideas to the business.
To apply, email your resume to Tim Davies (firstname.lastname@example.org).