Decibel is an independent media company offering today's national and regional advertisers a better way to get their brand story heard in a noisy world.



Minuteman Health

A REVOLUTION HEARD ACROSS MASSACHUSETTS

As a new player in the competitive health insurance market, and with a limited budget, Minuteman Health needed a disruptive media strategy in order to be heard. With creative integration of exclusive high-profile sponsorships (Patriots), radio, Boston.com page dominations, Out of home, takeovers of “T” trains, social media and other guerilla tactics, we “surrounded” our target audience and seemed to be everywhere.


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