Johnson & Wales University

TV • Digital • OOH

A New Recipe for Growth

Johnson & Wales, with four U.S. campuses, wanted to expand their brand beyond their culinary and hospitality reputation. The campaign theme, "Experience your future now", leveraged their key differentiator of experiential learning. Our strategy focused on engaging with both students and parents with disruptive media that could be tested and optimized in real time: digital site takeovers, customized Emojis, video brand expression, social amplification and customized streaming playlists. Plus on-campus student influencer content on YouTube, Instagram and SnapChat, and Parent Blogs.

Website traffic increased 127%, applications increased 24%, while Cost Per Inquiry decreased 66%.

127%
increase
in website traffic
24%
increase
in applications
66%
decrease
in Cost Per Inquiry

Collaborations for us are essential at bringing the best strategy and ideas to the table to help grow our client’s business, and Decibel Media has been an essential partner of ours for years. The best partnerships are based on a set of shared values, exceptional skills, and a strong will to succeed – The Decibel team embodies this ethos and are a lot of fun to work with as well.

- Harry Chapin, Managing Partner, Forge Worldwide