Wentworth Institute of Technology

OOH • Transit • SEM • Digital

Building Your Future

How do you place value on a Master's Degree? Wentworth has a long history of educating professionals who advance to higher paying, more responsible careers in construction, real estate and IT. A Wentworth Master's Degree can be the difference between swinging a hammer and starting your contractor business. Our media strategy took the message into the heart of the working lives of construction and IT professionals with high impact billboards near job sites, canteen food truck signage, transit takeovers and digital directed to the desks of IT professionals. Website traffic increased 57%, and cost per Master's application decreased by 34%.

57%
increase
in website traffic
34%
decrease
cost per application